We’re your UX strategy partner!
Kennason helps organizations like yours move from gut feelings to structured audience understanding.
We help you offer useful, usable, easy-to-use products and services that reach the right people.
Becca Kennedy, PhD is Kennason’s founder and principal consultant.
I began my career in academia as a Human Factors Psychologist studying how people interact with technology and systems. Specifically, this meant examining the use of simulations and video games for training in healthcare.
In 2015, I founded Kennason to contribute User Experience (UX) insights to product design in the Albany, New York community, and then everywhere.
OUR WORK
Kennason has the mixed-methods research expertise that makes it a breeze to carry out design research smartly.
When your organization needs clarity, well-planned research goes a long way. From in-depth interviews to audience segmentation surveys, we help you uncover meaningful insights that translate into actionable decisions and designs.
Our favorite areas of focus are:
Entertainment & gaming
Education & instructional design
Consumer products
Nonprofits & mission-driven orgs
Over the past decade, Kennason has worked with over 70 clients, directly and with other consulting teams.
Here are a few: Alienware, Amazon Prime Gaming, Chopra Global, Consumer Product Safety Commission, Gates Foundation, Google Chrome OS, Hixny, HSA Store, Nordstrom, Soundstripe, TrueCar, Univision
SAY HI.
Already know about your audience’s pain points? Not sure where to begin? Looking for a collaborator? Say hello and tell us what’s on your mind.