Kennason reached the milestone of our first anniversary in 2016. Pretty cool, right? We're kinda stoked!
This year, we also built stronger connections with our creative and tech communities in Upstate New York. This region is full of kickass humans doing inspiring things. Although we’ve always been huge on showing our pretty faces at events and saying hello, this year I also volunteered on behalf of Kennason for a string of speaking opportunities.
(So maybe you even discovered who we are because of one of those talks. Hello again! We’re so happy to have you here!)
I had really wanted to share knowledge and experiences about entrepreneurship, UX, and Design Psychology, and I took that motivation and ran full speed with it this year. We always learn a lot from working in different industries with different clients, and I hoped that some of this information would be interesting and useful to others.
In January, Adam and I gave a friendly Kennason pitch to the Albany chapter of 1 Million Cups, which is a national organization promoting early-stage entrepreneurship. (And also caffeine! The “Cups” refers to cups of coffee. So much coffee.) We explained the meaning and value of UX, shared our story of starting Kennason, and got helpful business insight from other entrepreneurs.
I also spoke at some student-focused events this year. In May, I was asked to be a guest speaker at an Entrepreneurship Seminar at Union College in Schenectady. This was a great opportunity to answer student questions and give honest advice about starting a business or launching a product. It’s always exciting to meet undergraduate students who are so talented and driven.
Similarly, I spoke on the topic of entrepreneurship for the AIGA EMERGE event in November at Sage College in Albany. I talked about how Kennason came to exist, and talked about the personal challenges associated with entrepreneurship. There were amazing fellow speakers discussing other career topics for designers, and I’m proud to have played a role in the evening! (And, honestly, especially proud of the multiple Lord of the Rings references we made.)
UX and Design Psychology Talks
In June, I volunteered to speak at a popular AIGA Upstate New York event called Coffee With Creatives. For this talk, I thought a great topic would be Psychology of Color. (This was before I realized there would be no projector available for visuals – oops. But we stuck with it anyway!) My goal was to debunk some pop-psychology myths about color and talk about how to effectively use color in design. Even though it was too early in the morning for most people to willingly use their brains, I asked everyone to pull the name of a random color out of a bowl. They were then tasked with “drawing” their color with a black sharpie for others to guess. The point was that color is subjective, and its meanings are totally in our heads based on a combination evolution (blood is red and bad), past experiences (red "BUY NOW" buttons look awfully spammy sometimes), and preferences (but red is pretty). The results of this drawing activity were my favorite thing to happen ever.
Just a few days after the Psychology of Color talk, I presented a workshop called Getting the Most from Your Users for a local meetup I co-organize called AlbanyUX. The workshop involved group brainstorming and sketching to generate ideas for a fictional dating app for cat owners. (What followed were many impressive puns and cat metaphors.) Overit kindly shared their space with us, and also kindly let me blast a Butch Walker playlist during pre-workshop networking. (He calms my nerves!) I have gotten a lot of positive feedback on this workshop in particular, and it was well attended, so I hope to repeat it someday! I emphasized the importance of doing user research on new products, even when time and money are tight.
Overit, being the great community members they are, also sometimes host discussion panels, and I recently participated in two. One discussion followed a screening of InVision's Design Disruptors documentary, and the other followed a Google Partners presentation about the future of mobile design. Panels are fun because as speakers we get to bounce off one another’s ideas, and sometimes we get to hear diverse and contrasting viewpoints on the same topic.
Also, other stuff
I really loved attending my first Create Upstate conference in Syracuse, although that thankfully did not include any public speaking on my part. The conference speakers were very inspiring, and hanging out with fellow upstate creatives is always great for the soul.
Also, not on this list but equally awesome: two academic conferences outside my usual Human Factors conference. I repped Kennason at the User Experience Professionals Organization (UXPA) conference in Seattle, WA (that recap is here!) and the Applied Human Factors and Ergonomics (AHFE) conference in Walt Disney World in Orlando, FL. At AHFE, I was part of a panel along with my Old Dominion University colleagues on the topic of the Future of Human Factors, and I spoke specifically about closing the gap between the fields of Human Factors and UX. That conference was incredibly fun -- I loved learning about the ergonomic design choices in Walt Disney World, and I loved hanging out with some of my favorite people in one of my favorite places.
I felt very fortunate in 2016 for these opportunities, and I always learn SO MUCH from fellow speakers and panelists and from event organizers. I hope everyone has a fun and prosperous 2017, and you know where to find me!