Kennason is an experience design consulting company based in New York's Capital Region.
We believe in human-centered design. We believe in strengthening a product strategy with user research and testing. We believe in making better experiences.
We co-founded Kennason in 2015 after we recognized a need for high-quality user experience (UX) consulting in Albany, Schenectady, and Troy.
We knew we were exactly the right people to make it happen: Becca Kennedy, PhD is a Human Factors Psychologist and UX Researcher, Jacky Minkler is a Software Product Manager and UX Designer, and Adam Ryason is a Mechanical Engineering PhD student at RPI. Most important, we are all passionate about improving design and accomplishing social good.
We approach experience design from a psychological and scientific perspective, with just the right visual design sensibilities. We work with organizations ranging from tiny tech startups to vast New York State government agencies.
What is User Experience (UX)?
UX represents an intersection of science and art. It is not enough for products to function well; they also must create positive, non-frustrating experiences for the people using them.
The idea of designing quality experiences is based on user-centered design, which has its own scientific ISO standard. Whether you call it UX, customer experience, experience design, or something else, the goal is clear: our human-centered mindset means we help you create product experiences that are are impactful and enjoyable.
Human-centered design also makes good business sense. By learning what users actually think, and by approaching design strategically, you reduce the risk involved in launching a product to the public. Analysts estimate that every dollar invested in UX brings $100 in return.
- Applying scientific, research-based principles from psychology and sociology to create good UX
- Conducting user research and usability testing
- Conducting UX audits of existing products (also called a heuristic evaluation or expert evaluation)
- Creating sketches, wireframes, and prototypes
- Working with tech startups and nonprofits
- Collaborating with diverse teams and coordinating the UX design process throughout a product's lifecycle