Kennason is an experience design consulting company based in New York's Capital Region.
Whether the user's experience is digital, a physical product, or environmental, we create a plan for human-centered design based on insights from research, strategy, and testing.
We co-founded Kennason in 2015 after we recognized a need for high-quality user experience (UX) consulting in Albany, Schenectady, and Troy.
We knew we were exactly the right people to make it happen: Becca Kennedy has a PhD in Human Factors Psychology, Jacky Minkler is a Software Product Manger and former UX Designer, and Adam Ryason is a PhD student in Mechanical Engineering at RPI. Most important, we are all passionate about improving design and accomplishing social good.
We approach experience design from a psychological and scientific perspective, with just the right visual design sensibilities. We work with organizations ranging from tiny tech startups to vast New York State government agencies.
What is User Experience (UX)?
UX represents the intersection of science and art, where products are effective and also spark joy. It is not enough for products to function well; they also must create positive, non-frustrating experiences for the people using them.
The idea of designing quality experiences is based on principles of user-centered design, which has its own scientific ISO standard. Whether you call it user experience, customer experience, experience design, usability, or something else, the goal is clear: our human-centered mindset means we help you create product experiences that are are impactful and enjoyable.
Human-centered design also makes good business sense. By learning what users actually think, and by approaching design strategically, you reduce the risk involved in launching a product to the public. In fact, it is estimated that every dollar invested in UX brings $100 in return.
What methods do we use?
We use both quantitative and qualitative research methods, guided by a research plan that we craft based on overall project goals and an appreciation of the product lifecycle. We work with you to define a research strategy to generate insights for shaping product design and development.
Generally speaking, we combine our expert evaluations, research data, and creativity to inform interface design, information organization, and content strategy. We typically develop long-lasting partnerships with clients and we love to see you and your product succeed.